Mobile Applications
Nordstrom currently has 4 mobile applications ready for download in the iTunes store. Each one made for a special purpose.
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Nordstrom App for the iPhone & iPad
The first application Nordstrom created is the main application for the iPhone. With this app, customers can truly feel the Nordstrom experience all in the palm of their hands. Customers have the ability to shop by brand, view store events, make wish lists and much more.
The best feature about this app is that a customer can press a button which will allow the app to access the smartphone's camera for in-app car code scanning. Customers can go into a competitor's store, scan an item and check to see if Nordstrom sells it. If Nordstrom does carry the item, the scan results will show the sizes and colors that are available for purchase at that exact moment.
The best feature about this app is that a customer can press a button which will allow the app to access the smartphone's camera for in-app car code scanning. Customers can go into a competitor's store, scan an item and check to see if Nordstrom sells it. If Nordstrom does carry the item, the scan results will show the sizes and colors that are available for purchase at that exact moment.
Nordstrom Rack Alerts
The Nordstrom Rack Alert app is an application where the customer can receive alerts when their favorite designer and/or item is coming to a Nordstrom Rack. Once the user downloads the app, they select their favorite Nordstrom Rack store, choose one of more of their favorite styles, and select the items they want to be notified about.
The Catalogs App
Nordstrom's Catalogs application is specially designed for the iPad user. The Catalogs lets the user view recent featured items from the store's catalogue. Once someone downloads the application, they are welcomed to a stack of catalogs, the top being the most recent. When a user selects a catalogue, they can scroll left or right giving the customer the experience of flipping through pages, like a real catalogue. However, the application does not offer the full shopping experience, excluding most of the inventory and only showing the featured items of the season.
Nordstrom Innovation Lab
The Nordstrom Innovation Lab is a lab where a team of techies, designers, entrepreneurs, statisticians, researchers, and artists design applications and programs for the Nordstrom company. Below is a video of a great example of how the team creates and researches a new application for the store.