Short Message Service (SMS)
Earlier this year, Nordstrom enhanced their mobile strategy by adding a new feature to the iPhone application that encourages user engagement. Customers are now able to share products and share reviews to their friends via SMS. Before this new feature, customers were able to share products to their friends only through social media like Facebook and Twitter. Now they can send auto-generated text messages to anyone in their contact list about their favorite product. The message would include a link to the product on Nordstrom's mobile-optimized website where pictures and a description can be viewed.